000 00859pam a2200289 a 4500
001 4714620
003 BD-ChPU
005 20130805104737.0
008 830620s1984 nyua b 001 0 eng
010 _a 83013562
020 _a0070609071
040 _aDLC
_cDLC
_dDLC
_dBD-ChPU
_bENG
050 0 0 _aHF5415
_b.S745 1984
082 0 0 _a658.8
_219
100 1 _aStanton, William J.
_92198
245 1 0 _aFundamentals of marketing /
_cWilliam J. Stanton.
250 _a7th ed.
260 _aNew York :
_bMcGraw-Hill,
_c1984.
300 _axxii, 697 p. :
_bill. ;
_c25 cm.
440 0 _aMcGraw-Hill series in marketing
_92199
504 _aIncludes bibliographical references and indexes.
526 _aBBA,MBA,EMBA
650 0 _aMarketing.
650 0 _aMarketing
_xCase studies.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c3454
_d3454