000 | 00859pam a2200289 a 4500 | ||
---|---|---|---|
001 | 4714620 | ||
003 | BD-ChPU | ||
005 | 20130805104737.0 | ||
008 | 830620s1984 nyua b 001 0 eng | ||
010 | _a 83013562 | ||
020 | _a0070609071 | ||
040 |
_aDLC _cDLC _dDLC _dBD-ChPU _bENG |
||
050 | 0 | 0 |
_aHF5415 _b.S745 1984 |
082 | 0 | 0 |
_a658.8 _219 |
100 | 1 |
_aStanton, William J. _92198 |
|
245 | 1 | 0 |
_aFundamentals of marketing / _cWilliam J. Stanton. |
250 | _a7th ed. | ||
260 |
_aNew York : _bMcGraw-Hill, _c1984. |
||
300 |
_axxii, 697 p. : _bill. ; _c25 cm. |
||
440 | 0 |
_aMcGraw-Hill series in marketing _92199 |
|
504 | _aIncludes bibliographical references and indexes. | ||
526 | _aBBA,MBA,EMBA | ||
650 | 0 | _aMarketing. | |
650 | 0 |
_aMarketing _xCase studies. |
|
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
942 |
_2ddc _cBK |
||
999 |
_c3454 _d3454 |