| 000 | 01027cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 17347928 | ||
| 003 | BD-ChPU | ||
| 005 | 20220822104105.0 | ||
| 008 | 120615s2013 maua b 001 0 eng | ||
| 010 | _a 2012024141 | ||
| 020 | _a9780132664257 (hbk.) | ||
| 040 |
_aDLC _cDLC _beng _dBD-ChPU |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD69.B7 _bK45 2013 |
| 082 | 0 | 0 |
_a658.8/27 K29s 2013 _223 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- _93377 |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _aFourth edition. | ||
| 260 |
_aBoston : _bPearson, _cc2013. |
||
| 300 |
_a590 pages : _billustrations ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBA, MBA, RMBA, EMBA. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
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