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016 7 _a015634073
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020 _a9780061914188 (hbk.)
020 _a0061914185 (hbk.)
020 _a9780061914249 (pbk.)
020 _a006191424X (pbk.)
035 _a(OCoLC)ocn659228757
040 _aDLC
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050 0 0 _aHF5415.5
_b.V396 2011
082 0 0 _a658.8/12 V392t 2011
_222
100 1 _aVaynerchuk, Gary.
245 1 4 _aThe thank you economy /
_cGary Vaynerchuk.
260 _aNew York :
_bHarper Business,
_cc2011.
300 _axvi, 240 p., [16] pages of plates :
_bcol. ill. ;
_c22 cm.
504 _aIncludes bibliographical references.
520 _aGary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
526 _aBBA, MBA, EMBA.
650 0 _aCustomer relations.
650 0 _aSocial media.
650 0 _aBranding (Marketing)
_93476
650 0 _aInternet marketing.
650 0 _aManagement.
_9942
906 _a7
_bcbc
_corignew
_d1
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942 _2ddc
_cBK
999 _c6479
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