000			01791cam a22003494a 4500
001			13516176
003			BD-ChPU
005			20240114120507.0
008			040309s2004 nyu 001 0 eng
010			_a 2004005636
020			_a0071395229 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC _dBD-ChPU _beng
042			_apcc
050	0	0	_aHF5415.13 _b.H518 2004
082	0	0	_a658.8/02 H633o 2004 _222
100	1		_aHiebing, Roman G.
245	1	4	_aThe one-day marketing plan : _borganizing and completing a plan that works / _cRoman G. Hiebing Jr. and Scott W. Cooper.
250			_aThird edition
260			_aNew York : _bMcGraw-Hill, _c2004.
300			_axx, 323 pages. ; _c28 cm.
500			_aIncludes index.
505	0		_aThe business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.
526			_aBBA, MBA, EMBA.
650		0	_aMarketing _xManagement.
650		0	_aStrategic planning. _92670
700	1		_aCooper, Scott W.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2004005636.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh041/2004005636.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c6601 _d6601