000 00967nam a2200289 a 4500
001 3771083
003 BD-ChPU
005 20161017141207.0
008 830812s1984 ilua b 001 0 eng
010 _a83082140
020 _a978-0072519174
040 _aDLC
_cDLC
_dDLC
_dBD-ChPU
_bENG
050 0 0 _aHF5415.13
_b.M369 1984
082 0 0 _a658.8 M123b 1984
_219
100 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome)
_92268
245 1 0 _aBasic marketing :
_ba managerial approach /
_cE. Jerome McCarthy, William D. Perreault, Jr.
250 _a8th ed.
260 _aHomewood, Ill. :
_bR.D. Irwin,
_c1984.
300 _axvii, 841 p. :
_bill. (chiefly col.) ;
_c25 cm.
440 0 _aIrwin series in marketing
_92269
504 _aIncludes bibliographical references and indexes.
526 _aBBA , MBA , EMBA .
650 0 _aMarketing
_xManagement.
700 1 _aPerreault, William D.
_92270
906 _a7
_bcbc
_corignew
_d3
_eopcn
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c809
_d809