000 | 00967nam a2200289 a 4500 | ||
---|---|---|---|
001 | 3771083 | ||
003 | BD-ChPU | ||
005 | 20161017141207.0 | ||
008 | 830812s1984 ilua b 001 0 eng | ||
010 | _a83082140 | ||
020 | _a978-0072519174 | ||
040 |
_aDLC _cDLC _dDLC _dBD-ChPU _bENG |
||
050 | 0 | 0 |
_aHF5415.13 _b.M369 1984 |
082 | 0 | 0 |
_a658.8 M123b 1984 _219 |
100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _92268 |
|
245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy, William D. Perreault, Jr. |
250 | _a8th ed. | ||
260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1984. |
||
300 |
_axvii, 841 p. : _bill. (chiefly col.) ; _c25 cm. |
||
440 | 0 |
_aIrwin series in marketing _92269 |
|
504 | _aIncludes bibliographical references and indexes. | ||
526 | _aBBA , MBA , EMBA . | ||
650 | 0 |
_aMarketing _xManagement. |
|
700 | 1 |
_aPerreault, William D. _92270 |
|
906 |
_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg |
||
942 |
_2ddc _cBK |
||
999 |
_c809 _d809 |